Invention and creativity are not sure shot recipes to success/monetizable asset. As not every carbon deposit can turn into diamond similarly not all inventions can yield business but a good invention process can promote the creativity, inventor's morale (by recognizing and identified achievement) and help develop those carbon deposits that might create diamonds.
A proper process and collaboration between inventors, marketing, patent facilitators and development team and bring into life many unrecognized nuggets and some of the them might yield into big payoff.
Align Business Processes with Patenting process:
Disclosure -> multiple Provision -> non-provisional -> Additional conditional/associated patents
New Product ->
Concept -> develop -> complete -> improve (new ver)
Mkting driven ->
Product
If you file the patent too early concept might be too generic to result into some business and if you file too late it might be too narrow and competition might have already copied and developed a work around. So filing at right time is the key.
Protect your patent and then plan how your competitors might be able to circumvent your Patent to develop similar products - protect in those areas too by filing additional patents.
Other than that keep a watch out for how you can circumvent your competitors patent to develop your products and protect them too.
Work on your competitors for not only defending yourself but by changing the game - try to prove early on that your competitor has invalid patent.
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